Website Makeover – HR Group


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Simplysigns have had a working relationship with HR Group for many years. We have been branding their vans, designing and creating hoarding, producing construction siteboards and even designing logos for their company for some time.

Many years ago, we made a little website called Harding Roofing, with a few images and explanation of their services. This small business in NW10 (who used to specialise in roofing), have now branched out into different divisions in the trade. These include building services, contractors, maintenance, leadworks, painting and decorating and even property management. Harding Roofing was a small website which worked perfectly well for the time, but since their exponential growth it was clear that they had outgrown their site and needed something a lot bigger.


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When the new website brief was given, we all knew it would be a very big project. The new site would host a variety of pages to illustrate each service, tailored coding would need to be created to achieve bespoke functions of the site, and all while carrying a brand new aesthetic that our graphic designer would work closely with the director of HR Group on to achieve the right look.

One thing you will notice about the site straight away is that each main services page has a different branded colour scheme to match the different logos we created. This meant developing a custom set of menus both for desktop and for mobile, so the experience was fluid across both devices.


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The other element of the project was to create lots of bespoke icons. Many icons were created for this project, and some of them did not make it into the final draft of the website. Here is a collection of all the icons that were created and included specially for the project, to give the new company website it's unique identity.

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The website also had many galleries, where dozens of photos were compressed and optimised for web development one by one. This helps with making the website load quickly and efficiently. This, combined with many other methods of caching the site, makes the overall total loading time a lightening fast 1.38 seconds.

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We believe that it is very important to update your website often, especially as your company grows/changes. But it is also important to update your website as technology develops - browsers, mobile usage, different devices such as tablets and touchscreen laptops, are being developed and made faster every day. For example, you might not think that much has changed in 7 years, but the Harding Roofing website used Flash for it's slideshow and wasn't working on mobile devices too well - so much has changed in this time even if we have not realised it! We recommend every website needs to be updated at least once every 3 years to make sure user experience is consistant across all devices. Our web designer works hard behind the scenes to make sure we are keeping up with current trends, so that no matter who views your website has a good experience.

If you'd like to see HR Group's amazing new website, for the services they offer as well as the rebranded site itself, please visit them at the following new address

hrgroupltd.co.uk