Google Adwords vs Adwords Express

So just remember – if you get an email for ‘free credit’ for Google Adwords Express from the Google search engine, to your registered Google Mail account – please understand they are just trying to make money out of you. …

Misspelled signs

Sometimes a single word spelled incorrectly can have a disastrous effect on a sign that has gone up onto a store front. Often this results in hilarious images of shop front signs going viral online, but can be damaging for …

Popular Commercial Fonts

Many of our clients tend to ask what sort of font would be appropriate for their brand, signs or vans. There are literally thousands of fonts out there, but some are tried and tested and have worked for many years. …

Cliches in Stock Photography

As explored in previous posts, I spend a fair amount of time looking up interesting and unique stock photos to help start up businesses represent their brand. However, in my research I have also noticed that there are some very …

The Worst Stock Photos Ever

I have covered in another blog post how often I am asked to find Stock Photos for websites, especially for start up businesses. Generally speaking these include a lot of construction images, some for dentistry, loads of interior and exterior shots …

Top 12 fonts you should NEVER use

These days are there so many fonts to choose from, the choice can be overwhelming. Some designers over do it with fonts that cannot be read, while some go for the ones that have been used time and time again. …

Lorem Ipsum Fails – checking proofs!

Most graphic designers will use placeholder or dummy text to help the client visualise where the final copy will be located in the design. However, sometimes clients can overlook this or simply forget that they were ever meant to be …

Lobster is the new Comic Sans

It’s not everyday that a new font comes along that sweeps everyone off their feet. Especially not one that doesn’t cost a penny. But the problem with free fonts is they can become very overused very quickly. We have seen …